Artificial intelligence is changing the way we work, communicate and create. One of the most innovative tools in this field is ChatGPT – a language model that can transform simple text queries into rich, detailed answers. Its applications are extremely wide: from writing texts, through programming assistance, to solving everyday problems.
In this ebook, I will show you how to use ChatGPT effectively to maximize its potential in various fields. I will provide specific application examples, query formulation techniques, and tips on how to personalize responses. This guide is aimed at both beginners and more advanced users who want to better understand how artificial intelligence works and how it can be implemented in everyday tasks.
Get ready for practical tips, ready-made prompts and numerous examples that will make your work with ChatGPT easier. Whether you want to write an article, solve a problem, or create complex code, this ebook will give you all the information you need.
- Chapter 1 – What is ChatGPT and how does it work?
- Chapter 2 – Basics of formulating prompts
- Chapter 3 – Managing long conversations
- Chapter 4 – Creating multi-step conversations
- Chapter 5 – Personalize your response style
- Chapter 6 – Examples of ChatGPT applications in various industries
- Chapter 7 – Copywriting with ChatGPT
- Chapter 8 – Advanced techniques for working with ChatGPT
Chapter 1 – What is ChatGPT and how does it work?
ChatGPT is a tool based on artificial intelligence technology that allows you to conduct conversations in a way that resembles interaction with a human. It is based on the GPT (Generative Pre-trained Transformer) model, which can generate answers based on text queries. Its versatility makes it used in various areas: from writing and editing content to programming and automating everyday tasks.
The GPT model, on which ChatGPT is based, was trained on gigantic corpus of texts from the Internet, books and other sources, which allows it to “understand” the meanings of words and their relationships. It is one of the most advanced natural language processing tools available on the market. ChatGPT generates responses by taking into account the context of the query and the relationships between individual parts of the conversation, which makes communication with it smooth and understandable.
How ChatGPT understands text and generates responses
The GPT model processes each text query by analyzing linguistic patterns. Its operation is based on the so-called “word prediction” – after analyzing the entered prompt, the model tries to predict which answer will be the most adequate, using the experience gained during training. Each word in the answer is selected based on the context of the previous words, allowing you to create coherent and logical sentences.
ChatGPT works based on natural language processing (NLP) algorithms, which allow it not only to understand words, but also to interpret their meaning in a broader context. Thanks to this, he can answer a variety of questions, regardless of whether they concern technical, scientific or creative topics.
The history and development of artificial intelligence in conversations
Conversational artificial intelligence has come a long way from the first attempts to create chatbots to advanced models such as GPT. The first chatbots, like ELIZA, were based on simple rules and were only able to conduct very limited conversations. GPT models, starting with GPT-1, offer much greater flexibility and context understanding, allowing for much more complex and natural conversations.
ChatGPT, based on the latest version of GPT-4, is the result of many years of research on natural language processing (NLP). Compared to previous versions, this model can better understand user queries, generate more precise answers and adapt its responses to the context of the conversation. Thanks to this, ChatGPT can be used not only in everyday conversations, but also in specialized applications, such as programming or data analysis.
Uses of ChatGPT in everyday life and work
ChatGPT offers a wide range of applications both at work and in everyday life. Thanks to its flexibility, it can be used in various situations, from simple queries to complex data analyses.
Writing and editing texts
ChatGPT can be used as a writing assistant, helping you create texts, articles, blog posts, screenplays, and even research papers. He can also edit texts, suggesting stylistic and grammatical changes or syntax corrections.
Prompt example:
Write a 500-word article about the benefits of remote work aimed at young professionals.
Creating ideas and brainstorming
ChatGPT can generate ideas for projects, advertising campaigns, products and social media content. It is a useful tool for marketers, content creators and entrepreneurs looking for inspiration.
Prompt example:
Give us five ideas for an advertising campaign for a technology startup.
Customer service and communication automation
ChatGPT can act as an automated assistant by responding to customer inquiries, helping to resolve technical issues, or providing information about products and services. Its ability to conduct conversations in an understandable and fluent way makes it perfect as a chatbot.
Prompt example:
How can I solve the problem with installing the mobile application?
Science and education
ChatGPT is also an excellent educational tool. It can explain complicated concepts, generate quizzes and tests, and help you solve homework. Its ability to simply translate difficult topics makes it a useful tool in the teaching process.
Prompt example:
Explain the theory of relativity in simple words.
Programming and technical support
ChatGPT can help developers write, debug and optimize code. Is able to generate code snippets, explain functions and support in the process of solving technical problems.
Prompt example:
Write a Python function that returns all prime numbers up to 100.
ChatGPT can be used in many different ways, and its potential is limited only by the user’s imagination. Regardless of the industry or profession, ChatGPT can become a tool that streamlines work, automates repetitive tasks and provides inspiration in the creative process.
Chapter 2 – Basics of formulating prompts
To fully utilize the potential of ChatGPT, it is crucial to understand how to formulate effective prompts, or queries. ChatGPT is only as effective as the well-structured queries it answers. In this chapter, I will explain how to ask questions to get the most precise and relevant answers. I’ll also discuss common errors that can cause unclear results and show you how to effectively dialogue with AI.
What are prompts and how to formulate them?
A prompt is a query or command that you pass to ChatGPT, expecting a response. How you formulate your query has a huge impact on the quality and accuracy of the answer. To get the best results, be clear and precise about what you expect.
Simplicity and clarity
Use simple, understandable language. Complex or multi-threaded questions may cause the model to generate answers that are not what you expected. Instead, break complex queries into smaller, more precise questions.
Prompt example:
Explain in simple terms what the theory of evolution is.
Context and details
It’s worth adding more details to get a more precise answer. ChatGPT will better answer your question when it has more context about what you’re looking for.
Prompt example:
Write an article about the impact of climate change on agriculture, especially in Eastern Europe.
Asking open and closed questions
Closed questions are those that require a yes or no answer, while open questions allow ChatGPT to generate more complex answers.
Example of a closed prompt:
Does climate change affect agriculture?
Example of an open prompt:
How does climate change affect agriculture in Eastern Europe?
Avoiding ambiguity
Avoid ambiguous questions or commands. If a query can have multiple interpretations, ChatGPT may generate a response that does not meet your expectations.
Example of a wildcard prompt:
Tell me about Apple.
(ChatGPT may interpret “Apple” as a technology company, fruit, or other topics.)
A better prompt example:
Tell me about Apple, focusing on its latest technology products.
Techniques for obtaining concise and accurate answers
To get concise and accurate answers, there are a few additional techniques you can use to help you better formulate your queries.
Shortcut requests
When you need a concise answer, ask for the information to be shortened or for the answer to be in bullet points.
Prompt example:
Explain the theory of relativity to me in five simple points.
Setting a word or response limit
If you need a response of a certain length, you can indicate how many words or paragraphs it should contain.
Prompt example:
Write a summary of the book “War and Peace” in 200 words.
Request details in response
When you want a more detailed response, let ChatGPT know you want more details.
Explain how the mechanism of particle collision in a nuclear reactor works, including technical details.
Defining the tone and style of your response
ChatGPT can generate responses of various styles – formal, informal, technical or more friendly. To get an answer that meets your expectations, tell us what style it should be written in.
Prompt example:
Write a blog post about healthy eating using a friendly and informal tone.
Typical mistakes in formulating prompts
It’s worth avoiding some common mistakes that may result in unclear or imprecise answers.
Too general queries
Queries that are too general may lead to answers that are too broad.
Example of a too general prompt:
Write something about health.
A better prompt example:
Write an article about the benefits of regular physical activity for heart health.
Too many questions in one prompt
Multi-threaded questions may lead to chaotic or incomplete answers. It is better to divide questions into smaller parts.
Example of a complex prompt:
Write an article about healthy eating, the benefits of exercise, and how meditation affects mental health.
Better examples:
Write an article about the benefits of healthy eating.
Write an article about the benefits of regular exercise.
No context
Questions without proper context can lead to inaccurate or unclear answers.
Example of a prompt without context:
How to improve sales?
A better prompt example:
How to improve sales in the e-commerce industry through internet marketing?
Examples of applications of correctly formulated prompts
To better illustrate how to formulate effective prompts, here are some application examples:
Marketing
Write a promotional email about a new product that a mobile technology company is launching. The email should be encouraging and focused on the benefits for the user.
Customer service
Write an answer to a question from a customer who asks about the possibility of returning the purchased goods. Please use a formal tone and clear guidelines regarding the return procedure.
Education
Explain how photosynthesis works in simple terms so that an elementary school student can understand it.
In this chapter, I discussed how to formulate effective prompts to get accurate answers from ChatGPT. Applying the above principles will help you fully use the tool’s potential, both at work and in everyday tasks. In the next chapter, we’ll move on to managing long conversations and strategies for maintaining context in ChatGPT conversations.
Chapter 3 – Managing long conversations
When working with ChatGPT, it is very important to skillfully manage long conversations, especially when you deal with complex topics or run projects that require many stages. ChatGPT has the ability to “remember” previous fragments of a conversation, which allows you to create multi-threaded discussions and work on one task in several stages. The key to success, however, is controlling the context and knowing when to reset or modify the conversation to get the most accurate results.
How ChatGPT “remembers” context
During the conversation, ChatGPT analyzes each user’s statement and creates responses based on it. However, the model does not have permanent memory and “forgets” previous conversations after the session ends. However, within one session, it is able to remember the context of recent messages and generate more tailored responses on this basis.
For example, when you start a conversation about a given project, ChatGPT will remember earlier parts of the discussion in the same session, allowing you to continue the topic smoothly.
Example:
User: Write me an introduction to an article about sustainable development.
ChatGPT: Sustainable development is an approach that seeks to balance economic, social and environmental activities…
User: Great, now expand on this in the context of climate change.
ChatGPT: Sustainable development in the context of climate change focuses on adapting activities that minimize negative effects on the environment while supporting economic growth…
In this example, you can see that ChatGPT “remembers” the topic of the article and continues the thread based on the previous exchange.
When and how to reset the conversation context
Sometimes, especially in long conversations, it’s worth resetting the context to get more precise answers. This may be necessary when you are changing the topic or when a prior conversation may have influenced your answers in a way that is not to your advantage.
Resetting the context means starting a new conversation or explicitly telling ChatGPT to change the topic.
Example:
User: Now let’s move on to the topic of internet marketing.
Thanks to such signals, ChatGPT stops relying on earlier parts of the conversation and focuses on the new thread.
How to work with long-term projects in one conversation
If you’re working on a complex project, such as creating an article, a marketing plan, or data analysis, ChatGPT can be a useful tool for managing various stages of work. You can take notes, ask questions about next steps, and go back to previous passages to create continuity in your project.
Creating stages – For long projects, it is worth dividing individual steps into smaller stages that ChatGPT will be able to understand better.
Prompt example:
Help me create a plan for an article on marketing strategies for small businesses. We’ll start with an introduction and then move on to detailed examples.
Referring to earlier parts of the conversation – You can refer to previously discussed issues to continue working on the topic.
Prompt example:
In the previous message you wrote about the introduction. Now can you elaborate on SEO strategies for small businesses?
Strategies for managing context and restoring continuity
To ensure that long conversations run smoothly and logically, it’s a good idea to implement some context management techniques that will help ChatGPT better understand your needs.
Using context reminders – If you’re talking about a complex topic, it’s a good idea to remind ChatGPT of the main thread of the conversation from time to time to avoid distraction. This will make your answers more consistent.
Prompt example:
Let me remind you that we are working on an article about marketing strategies for small businesses. Now let’s focus on email marketing analysis.
Clear topic changes – When changing a topic, always make it clear to avoid mixing replies from different threads.
Prompt example:
Now let’s talk about another thing – I would like to discuss Facebook advertising campaigns.
Creating the structure of the answer – ChatGPT handles long conversations better when you ask it to organize information into bullets or sections. This makes it easier to both manage context and return to previous information.
Prompt example:
Please summarize the discussion so far in three points. We will then move on to a detailed cost analysis.
Examples of applications in long projects
ChatGPT can support many different tasks that require managing long conversations. Here are some practical examples:
Creating articles
You can use ChatGPT to write long articles, where each paragraph or section is developed based on previous discussion.
Prompt example:
Write an introduction to an article about sustainable development. We will later analyze its impact on business in detail.
Planning marketing campaigns
ChatGPT can help you create detailed marketing plans, where each step is discussed and developed on an ongoing basis.
Prompt example:
Let’s create a marketing campaign plan for the new product. Let’s start with market analysis and then move on to advertising strategies.
Data analysis and reporting
When working on analyses, ChatGPT can help you organize data and prepare reports based on earlier stages of the conversation.
Prompt example:
We started by discussing sales results for the first quarter. Please analyze trends and propose actions to improve results.
Managing long conversations in ChatGPT allows you to complete complex tasks smoothly and efficiently. Thanks to the appropriate approach to context and the step-by-step separation of topics, you can effectively use this tool in projects requiring many steps. In the next chapter, we’ll look at creating multi-step queries and using them effectively.
Chapter 4 – Creating multi-step conversations
When working with ChatGPT, we often encounter the need to create complex queries that require many response steps. These types of conversations may concern long-term projects, creating articles, programming, or solving problems. To take full advantage of ChatGPT’s capabilities, it is important to skillfully formulate and develop multi-step queries that will help you obtain comprehensive, logical answers.
In this chapter, I’ll discuss how to effectively create multi-step queries and use them to work on more complex tasks.
How to build complex queries
Multi-step queries are a process in which you start with a simple question or command and then gradually develop the thread by adding additional elements. This is an effective method for working with complex topics because it allows you to gradually delve deeper into the problem without overwhelming ChatGPT with too much information.
Start with a general question – To start a multi-step conversation, it’s a good idea to start with a general question that will introduce ChatGPT to the topic, and then expand on the details in subsequent steps.
Prompt example:
Write an introduction to an article about sustainable development.
Develop the topic gradually – Once you have a general answer, add more details to deepen the topic. This way you can specify which aspects of the issue interest you.
Example of next steps:
Great, now expand on the topic of climate change.
Now give us examples of companies that implement the principles of sustainable development.
Set goals at each stage – In multi-stage queries, it is worth clearly defining what you expect at each stage. This may be a more detailed analysis, specific examples or another aspect of the issue.
Prompt example:
Summarize what we have said so far in three points, and then let’s move on to the financial analysis.
How to create multi-step queries from projects
In the context of project work, multi-step queries help break down a task into smaller, more manageable steps. Thanks to this, ChatGPT can help you create content step by step, analyze data, or generate ideas.
Creating articles – Instead of expecting ChatGPT to write the entire article at once, it is worth breaking the process into smaller stages, starting with the introduction, going through individual sections and ending with the summary.
Example of stages:
Write an introduction to an article about the role of technology in education.
After ChatGPT response:
Now we will expand on the topic related to distance education and its impact on students.
Problem analysis – ChatGPT can be used to analyze complex problems by breaking them down into individual components. This makes it possible to obtain more accurate answers to subsequent questions.
Example of stages:
Describe the main reasons for low product sales in the online store.
After receiving the answer:
Now let’s move on to analyzing website traffic and its impact on sales.
Project planning – ChatGPT can support the project planning process by helping you create schedules, set priorities and delegate tasks. Each planning stage can be broken down into smaller parts.
Example of stages:
Help me create a marketing campaign plan. Let’s start by defining the target group.
After replying:
Great, now let’s create an advertising plan for the first month of the campaign.
Multi-step problem solving
One of the biggest benefits of ChatGPT is its ability to help with multi-step problem solving. You can use it as a step-by-step analysis support tool to get solutions based on detailed data.
Dividing the problem into smaller parts – When dealing with complex problems, it is worth dividing the issue into smaller, easier to analyze steps.
Prompt example:
Identify the main performance issues of our team.
After replying:
Expand on the topic of lack of communication and provide ways to solve it.
An iterative approach to problem solving – In long-term projects, solutions often require many iterations. ChatGPT can help you gradually refine your response to include new data or additional information.
Example of an iterative approach:
Write the first draft of the financial performance report. We will update it later with the latest fourth quarter data.
Response optimization – ChatGPT can be used for iterative optimization of texts or other materials. You can start with a rough draft of your content and then ask for corrections, optimizations, or additional information.
Prompt example:
Revise this article to be more formal and include more statistics.
How to avoid problems in multi-step conversations
While multi-step conversations can be very helpful, there are some pitfalls you should avoid to keep the process running smoothly.
Too much information at once – When you try to pass too much information in one query, ChatGPT may “lose” some context. It is worth dividing complex queries into smaller parts.
Example of a complex prompt:
Write me an article about marketing strategies for small businesses, including SEO, social media marketing, email marketing and paid advertising.
Better example:
Write an introduction to an article about marketing strategies for small businesses. First, let’s focus on SEO.
Moving between topics too quickly – When you change the topic too quickly or add new information without proper introduction, it can lead to chaotic answers. The key is to ensure that each stage is completed before moving on to the next.
No clear signals about the end of the topic – To make sure ChatGPT knows that you have finished a given stage of the conversation, it is worth making it clear that you want to move on to the next point.
Prompt example:
Now that we’ve covered SEO, let’s move on to email marketing.
Practical examples of multi-step queries
Here are some examples to help you understand how to use multi-step queries effectively in your everyday work:
Creating a marketing strategy
Let’s start by analyzing the target group for our new product.
Then:
Now let’s create a list of advertising channels that will best reach this target group.
Event planning
Help me plan a technology conference. Let’s start by establishing a list of topics to discuss.
Next step:
Now let’s move on to the list of potential speakers.
Creating a business report
Write an introduction to the third quarter financial results report.
Then:
Now let’s analyze operating costs compared to the previous quarter.
Chapter 5 – Personalize your response style
One of the most useful features of ChatGPT is the ability to customize the response style to suit the user’s needs. Whether you need a formal report or a more casual conversation, ChatGPT can generate responses according to your guidelines. In this chapter, I’ll discuss how to influence the style and tone of your responses to get the most relevant results to your goals.
How to adjust the tone and style of your response
ChatGPT is flexible in terms of response style, which means you can ask it to generate responses in a variety of tones: formal, technical, informal, creative, and many more. It all depends on how you formulate your query.
Formal tone
If you need an answer written in a formal style, just ask.
Prompt example:
Write a formal email informing the customer about the delay in delivery of their order.
Informal tone
For more casual content, you can adjust the style to be less formal and more approachable.
Prompt example:
Write a short message to the customer informing them of the delivery delay, but use an informal tone.
Technical style
When you need a technical answer, you can ask for details and professional explanations.
Prompt example:
Explain the operation of a nuclear reactor in a technical style, including details about the process of particle collision.
Creative style
For artistic, creative or literary content, ChatGPT can generate more casual and inspiring responses.
Prompt example:
Write a short, creative description of a sunset over the sea.
Examples of different response styles
To illustrate how ChatGPT can adjust its responses depending on sentiment, here are some examples:
Formal style:
Write a formal report on sales results for the second quarter.
Answer:
Sales results for the second quarter showed a 10% increase compared to the previous quarter, which is in line with our forecasts. This increase is mainly due to the expansion of the product offer and the intensification of marketing activities. In the further parts of the report, we will discuss detailed data on individual sales segments.
Informal style:
Write an informal message to the team about the success of the marketing campaign.
Answer:
Hey team! Great job with the campaign! Thanks to your efforts, we managed to achieve great results. It was a real success – we had a 20% increase in sales! Once again, many thanks for your hard work!
Technical style:
Explain the process of photosynthesis in a technical style.
Answer:
Photosynthesis is a biochemical process occurring in plant chloroplasts in which light energy is converted into chemical energy. In the light phase of photosynthesis, sunlight stimulates electrons in chlorophyll, which leads to the production of ATP and NADPH. These compounds are then used in the dark phase to convert carbon dioxide into glucose in the Calvin cycle.
Creative Style:
Write a creative description of an evening spent around a bonfire.
Answer:
The flames of the fire danced against the dark sky, casting warm orange light on the faces of those gathered around. The smell of smoke and roasted sausages filled the air, and the faint cracking of branches could be heard in the distance. Every breath brought relief, and the cool breezes of the night mixed with the pleasant warmth of the fire.
Personalize the response depending on the recipient
You can also customize ChatGPT responses depending on the target audience they are addressed to. This is extremely useful when you write for different audiences, e.g. children, adults, specialists in a given field or clients.
For children
ChatGPT can generate simple, easy-to-understand responses.
Prompt example:
Explain what an ecosystem is in simple terms so that your child can understand it.
Answer:
An ecosystem is a place where different animals, plants and other living things live together and help each other. For example, in a forest, trees provide shelter for birds and insects help plants grow.
For specialists
When you’re creating content for a more advanced audience, ChatGPT can deliver detailed, professional answers.
Prompt example:
Explain how blockchain technology works in the context of financial security for industry professionals.
Answer:
Blockchain technology, in the context of financial security, is based on a decentralized ledger that allows each transaction to be tracked in a transparent and immutable manner. Each block in the chain contains a hash of the previous block, ensuring data integrity. Thanks to consensus technology such as proof-of-work, blockchain is resistant to manipulation, which makes it an effective tool in ensuring security in financial transactions.
Style optimization for various media
Depending on the medium you publish to, ChatGPT responses can be tailored to the specific requirements of the platform. For example, blog posts, social media content, and technical articles may require different tones and styles.
Blog posts
For a blog, you can ask ChatGPT for more extensive, engaging content that will be easy to read and attract readers’ attention.
Prompt example:
Write an engaging blog post about the benefits of regular exercise.
Content for social media
In the case of social media, the key is to be short, concise and often humorous or direct.
Prompt example:
Write funny content for Instagram that encourages yoga.
Answer:
It’s always a good time to do something for yourself! 🧘♂️ Start your day with yoga and feel the power! 💪 #YogaTime #HealthToStrength
Technical articles
For more technical texts, ChatGPT can generate responses that are precise and rich in detail.
Prompt example:
Write a technical article about the latest trends in automation of production processes.
Answer:
The automation of production processes is currently undergoing an intensive transformation thanks to the use of artificial intelligence and IoT technology. One of the main trends is predictive automation, which allows for ongoing monitoring and optimization of production processes based on data from sensors. Thanks to this, factories can reduce operating costs and minimize machine downtime.
Chapter 6 – Examples of ChatGPT applications in various industries
ChatGPT is a versatile tool that is used in many industries – from marketing, through education, to customer service and programming. In this chapter, I will discuss how artificial intelligence can support various activities in specific industries, helping to automate tasks, create content, and analyze data.
Marketing and sales
In marketing, ChatGPT can support content creation, advertising campaign management and customer service. Below you will find examples of how this tool can be used in these areas.
Creating marketing content
ChatGPT is perfect for generating advertising content, blog entries and social media posts. You can use it to create promotional campaigns that engage your audience.
Prompt example:
Write a promotional description of a new product – a smartwatch that has health and physical activity monitoring functions.
Answer:
Introducing our newest smartwatch! With health and fitness tracking features, you can track your progress in real time. Control your heart rate, monitor your sleep quality, and make conscious decisions that will improve your well-being. Perfect for active people and those who care about their health. Invest in yourself today!
Automation of advertising campaigns
ChatGPT can help generate automated advertising campaigns by providing suggestions regarding target audience, ad content, and optimization of marketing activities.
Prompt example:
Help me create a Facebook ad campaign for a new online photography course.
Answer:
An advertising campaign for an online photography course should target people interested in creativity and visual art. You can use a message that shows how the course allows you to develop photography skills regardless of your level of advancement. An advertising slogan may be: “Discover beauty in every shot – join the online course today!”
Customer service
ChatGPT can be used to automate responses to customer questions, solve technical problems, and handle complaint processes. Thanks to appropriate training, he can successfully replace a customer service employee in simple tasks.
Prompt example:
Write a response to a customer’s question about the return procedure using formal language.
Answer:
Dear Customer, thank you for contacting us. To return the goods, please complete the return form available on our website and then return the product to the address provided. After receiving the return, the funds will be returned to the indicated account within 14 business days. If you have any additional questions, please contact us. Best regards, Customer Service Team.
Education
In education, ChatGPT can support teachers and students in the teaching process by creating educational materials, answering questions, and helping with solving homework.
Creating educational materials
ChatGPT can generate quizzes, tests, study materials and lesson plans to help students understand difficult topics.
Prompt example:
Create a biology quiz for high school students on photosynthesis.
Answer:
create a biology quiz for high school students on photosynthesis.
Answer:
- Which of the following cellular structures is responsible for carrying out photosynthesis?
a) Cell nucleus
b) Chloroplast
c) Mitochondrium
d) Aparat Golgiego - What are the two main products of photosynthesis?
a) Glucose and oxygen
b) Water and carbon dioxide
c) Oxygen and heat
d) Glucose and water
Study help
ChatGPT can answer students’ questions and help them solve math, science or humanities problems.
Prompt example:
Explain what the Industrial Revolution is in simple terms that an elementary school student can understand.
Answer:
The Industrial Revolution is a period in history when people began building machines to produce various things, such as clothes and tools. This allowed factories to produce more goods faster than before. This changed the way people lived and worked.
IT and programming
For developers and IT professionals, ChatGPT can be an invaluable support, helping with writing code, debugging and generating scripts.
Creating code
ChatGPT can generate code snippets, solve technical problems, and support developers in writing complex scripts.
Prompt example:
Write a Python function that calculates the arithmetic mean of a list of numbers.
Answer:
def arithmetic_average(list):
return sum(list) / len(list)
# Usage example
numbers = [1, 2, 3, 4, 5]
print(arithmetic_average(numbers)) # Result: 3.0
Code debugging
You can ask ChatGPT for help in finding errors in your code or optimizing the algorithm.
Prompt example:
Here is a Python code snippet. Find the error and suggest corrections:
def divide(a, b):
return a / b
print(divide(10, 0))
Answer:
The error comes from trying to divide by zero, which will cause an error in the program. To prevent this, you can add a check:
def divide(a, b):
if b == 0:
return “Error: Division by zero!”
return a / b
print(divide(10, 0)) # Result: Error: Division by zero!
Customer service and automation
ChatGPT can be used to automate customer service processes, such as answering questions, solving technical problems or processing complaints. This allows the company to save time and resources by automating repetitive tasks.
Automatic responses to customer questions
You can automate the process of answering frequently asked customer questions, which will significantly improve service and reduce the workload on your team.
Prompt example:
Write an answer to the customer’s question: “How can I change the password for my account?”
Answer:
To change your account password, please log in to our website and go to the “Settings” section. Select “Change password” and follow the instructions.
If you encounter any problems, please contact our customer service.
Processing complaints
ChatGPT can help automate the complaints process, directing customers to the appropriate steps and informing them about the status of the complaint.
Prompt example:
Write a response to a customer who asks about the status of his complaint.
Answer:
Dear Customer, thank you for contacting us. Your complaint is currently under consideration. Please be patient and we will aim to provide a response within 5 business days. If you have any additional questions, please contact our customer service department.
Chapter 7 – Copywriting with ChatGPT
Copywriting is one of the key skills that allows you to communicate effectively with your audience. ChatGPT is an invaluable support in the content creation process, from writing articles to creating engaging social media posts. In this chapter, we will discuss how to effectively use ChatGPT to write on top of other materials, edit content, and adapt it to different platforms and audiences.
Creating content based on other materials
One of the main uses of ChatGPT in copywriting is the ability to develop existing content. You can provide the model with a short sketch, points or text fragments and it will transform them into full, coherent content.
Expanding simple points into full texts
ChatGPT can help you turn simple points into full, logical paragraphs that you can publish right away.
Prompt example:
Expand the points below into an article on the benefits of meditation:
1. Reduces stress
2. Improves concentration
3. Increases emotional awareness
Answer:
Meditation is an ancient practice that has many benefits for mental and physical health. One of the most important benefits is stress reduction. Regular meditation helps calm your mind, reduce cortisol levels and improve your overall well-being.
Meditation can also significantly improve concentration. Thanks to regular meditation exercises, we learn to focus better on current tasks, which leads to greater effectiveness at work and study.
The final key benefit of meditation is increased emotional awareness. Meditation teaches us how to recognize and control our emotions, which helps us deal with difficult situations and build healthy relationships.
Creating an article based on research results
You can give ChatGPT your research results and it will transform them into understandable and logical text.
Prompt example:
Write an article about the impact of climate change on global agriculture, based on the following quote:
“Global warming is causing changes in crop cycles that could lead to declines in agricultural productivity in regions with lower water resources.”
Answer:
Climate change is having an increasing impact on global agriculture. As temperatures rise, crop cycles change unpredictably, particularly affecting regions with limited water resources. High temperatures can lead to drought, and delayed or irregular rainfall disrupts the plant growth process, which negatively affects crop yields.
In addition, reduced water resources are forcing farmers to look for new irrigation techniques and more drought-resistant plant varieties. In some regions, such as sub-Saharan Africa, these changes may lead to serious food crises, as agriculture is the main source of livelihood there.
Generating content based on short descriptions
You can provide ChatGPT with a short description and it will transform it into a more developed form, perfect for publishing on blogs or websites.
Prompt example:
Expand the following description into a blog article:
“Coffee has many health benefits, including increasing concentration and improving metabolism.”
Answer:
Coffee, a drink known and liked all over the world, is not only a source of pleasure, but also health benefits. One of the most important advantages of drinking coffee regularly is its effect on concentration. The caffeine contained in coffee stimulates the central nervous system, which helps improve attention and concentration. Thanks to this, coffee becomes invaluable for people who need an energy boost to cope with the challenges of the day.
Coffee also has a positive effect on metabolism. Studies show that caffeine can increase your metabolic rate, which in turn helps you burn calories. Drinking coffee regularly can therefore help people who strive to maintain a healthy weight, provided, of course, it is accompanied by a balanced diet and physical activity.
Content editing and optimization
Content editing is another area where ChatGPT can prove invaluable. Whether you need your text to be more formal, friendly, or SEO-optimized, the model can adapt the content to your needs.
Editing text in a formal style
ChatGPT can change the tone of the text to be more formal, professional, or aligned with business standards.
Prompt example:
Reword the text below in a formal tone:
“Hi! Thanks for your order. Your products will arrive soon.”
Answer:
Dear customer, thank you for placing your order. We would like to inform you that the ordered products will be shipped soon. If you have any questions, we remain at your disposal.
Friendly tone in communication with the client
If you want your communication to be more informal and friendly, ChatGPT can adjust the tone to the appropriate level.
Prompt example:
Reword the text below to make it more friendly:
“Thank you for purchasing our products. If you have any questions, please contact customer service.”
Content optimization for SEO
ChatGPT can also optimize content for search engines by adding keywords and formatting the text accordingly.
Prompt example:
Reword this healthy eating article to better fit SEO requirements. Keywords: “healthy diet”, “nutrition”, “healthy lifestyle”.
Answer:
A healthy diet is the key to maintaining a healthy lifestyle. Proper nutrition supports the functioning of the body and allows you to enjoy better well-being every day. To maintain a healthy lifestyle, it is worth consuming products rich in protein, fiber and vitamins. Including a balanced diet is the first step towards better health and longer life.
Creating content adapted to various platforms
Each platform has its own specific requirements for content style and length. ChatGPT can create content optimized for publication on blogs, social media, emails and websites.
Social media posts
ChatGPT can generate short, engaging posts for platforms such as Facebook, Instagram and Twitter.
Prompt example:
Write an Instagram post about a new fitness course using hashtags.
Answer:
💪 New fitness course now available! Do you want to strengthen your body and improve your fitness? Join our online classes and practice wherever you are! #FitnessTime #Health #Training #FormaForSummer
Creating promotional emails
Promotional emails should be concise, engaging and encourage action. ChatGPT can generate different versions of such emails, tailoring them to a specific recipient.
Prompt example:
Write a promotional email about a new product – a smartwatch with health monitoring functions.
Answer:
Dear Client,
We are happy to present our newest product – a smartwatch with health monitoring functions! This technologically advanced watch will help you track your physical activity, monitor your heart rate, sleep quality and training progress. Buy now and take advantage of a special offer for new customers – free delivery on your first order!
Best regards,
SmartHealth Team
Blogs and articles
Longer content, such as blog articles, can be generated by ChatGPT based on short descriptions or keywords, significantly speeding up the writing process.
Prompt example:
Write a blog article about the benefits of running, aimed at beginner runners.
Answer:
Running is one of the simplest and most effective forms of physical activity. For beginner runners, it can be an excellent way to improve their fitness, lose excess weight and improve their well-being. By starting with short distances and gradually increasing the intensity, you can quickly notice an improvement in your physical performance.
In addition to its health benefits, running also has a relaxing effect. By running, you can break away from everyday duties and spend time outdoors, which has a positive effect on your mental health. Regular physical activity, such as running, is also a great way to fight stress and improve your mood.
ChatGPT is an extremely powerful tool that supports copywriting processes at every stage. From creating new content based on short notes, through editing and optimizing existing texts, to adapting content to different platforms and audiences. The model offers versatility, speed and precision that can significantly increase the efficiency of a copywriter’s work.
Chapter 8 – Advanced techniques for working with ChatGPT
Using ChatGPT in your everyday work is not just about asking questions and getting answers. This tool offers advanced capabilities that can support process automation, integration with other systems and the creation of custom solutions. In this chapter, I will discuss advanced techniques for working with ChatGPT, including using the API, automating tasks, and creating specialized tools based on artificial intelligence.
Using the ChatGPT API
The ChatGPT API gives access to the full functionality of the model, enabling integration with applications, systems and websites. This allows developers to build custom solutions that automate processes or improve user experience.
Basics of using the ChatGPT API
To use the API, you need an access key, which can be obtained by registering on the OpenAI platform. Once you have the key, you can query the GPT model using HTTP requests.
HTTP request example in Python:
import requests
api_url = “https://api.openai.com/v1/completions”
headers = {
“Authorization”: “Bearer your_api_key”,
“Content-Type”: “application/json”
}
data = {
“model”: “gpt-3.5-turbo”,
“prompt”: “Write a summary of the book ‘War and Peace’.”,
“max_tokens”: 100
}
odpowiedz = requests.post(api_url, headers=headers, json=data)
print(reply.json())
Integration with applications
ChatGPT can be integrated with applications for automating activities, for example in CRM systems, customer service applications, or analytical tools. These types of integrations can help you process data faster or automate query handling.
Example of API use:
You can integrate ChatGPT with your task management system to automatically generate answers to questions about project progress.
API prompt example:
Help me create a project progress report based on the tasks completed this week.
Process automation with ChatGPT
Thanks to API and tools such as Zapier, Integromat and other automation platforms, ChatGPT can be used to automate repetitive tasks. This way you can save time and focus on more creative and complex tasks.
Automatic content generation
ChatGPT can be used to automatically create content such as reports, newsletters, social media posts and documentation. You can define templates that will be populated by the model based on the provided data.
Automation example:
Every week, ChatGPT can generate a report on sales results, based on data downloaded from the ERP system.
Prompt example:
Based on this week’s sales data, generate a report in PDF format.
Automatic replies to emails
You can automate answers to frequently asked customer questions by integrating ChatGPT with your email system. Thanks to this, e-mails with questions about procedures, order status or product availability can be automatically handled.
Prompt example:
Write a reply to an e-mail asking about the availability of product XYZ. The customer asks when the product will be available.
Answer:
Dear Customer, thank you for contacting us. Product XYZ will be available in our warehouse again from November 15. We encourage you to place your order now to ensure fast delivery once the product is back in stock.
Automation of work with documents
ChatGPT can be used to process and analyze large sets of text data, which is particularly useful in industries where documentation processing is crucial, e.g. law, finance or medicine.
Prompt example:
Analyze the last quarter’s financial report and provide key metrics such as revenues, costs, and profits.
Answer:
The financial report for the last quarter recorded revenues of PLN 1.2 million, operating costs amounted to PLN 900 thousand, which gives a net profit of PLN 300 thousand.
Creating custom GPT-based tools
ChatGPT can also be used as the basis for building custom AI tools and applications that meet specific business needs. Thanks to the flexibility of the model, it can be adapted to various applications – from personalized chatbots to analytical and reporting tools.
Personalized chatbots
You can build a chatbot based on ChatGPT that will serve customers or users in your company, tailoring responses to their specific needs. This type of solutions are becoming more and more popular in e-commerce, banking and technical services.
Prompt example:
Create a personalized chatbot to handle customer inquiries about product availability in the online store.
Recommendation systems
ChatGPT can be used to create recommendation systems that help customers choose products based on their preferences. You can integrate GPT with your existing e-commerce system to generate personalized recommendations.
Prompt example:
Based on the customer’s purchase history, suggest three products that may interest him.
Data analysis and reporting
Thanks to ChatGPT, you can create systems that automatically analyze data, create reports and suggest actions based on the collected information.
Prompt example:
Analyze sales data for the last year and suggest actions that could improve sales in the first quarter of the new year.
Answer:
Based on an analysis of sales data, sales in the most recent quarter were down 5% compared to the previous year. It is recommended to intensify marketing activities on social media and introduce discounts and special offers in January to attract more customers at the beginning of the year.
That’s all. Act, have fun.
Have a good day! ❤️